State Head - Sales - FMCG (5-10 yrs)
Responsibilities :
- Manage sales and distribution network of Company.
- Sound experience in selling
- Develop Budgets and sales strategies and overseeing their effective implementation to achieve goals.
- Set individual team member sales and distribution targets, role definitions and evaluation of achievement of the same.
- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.
- To track segment wise market share for individual outlets and regions.
- Monitor SKU's forecast with respect to budget, plan and inventory turnover ratio.
- To ensure State profitability by keeping track of various heads of liability under control.
- Rationalization, Up-gradation and Expansion of distribution network to maintain market discipline, increase market share and improve Brand image.
- Design various promotional and incentive schemes to meet sales objectives.
- Managing and developing BTL spends and activation for New Product launches and engaging consumers with brand.
- Monitoring Competition moves, activities, and plans.
- Coordination and managing all liaisoning between Company and Distributor.
Location : Kolkata, overlooking entire WB.
Desired Candidate Profile :
- Should have experience in Rural Market
- Industry preference - FMCG/ Telecom/ Consumer Durable/ Beverages (No Liquor)
- Skilled and creative business development manager with understanding of sales and channel dynamics
- Strong interpersonal, collaboration and communication skills
- Strong persuasive skills and ability to influence decision makers
- Applies expert knowledge and understanding of all business development activities in Rural Market
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