Human Resources Specialist at Stashfin
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Stashfin - Content Manager (3-8 yrs)
JD - Content Manager
About the Role :
We are seeking a Content Writer to join our team and help us craft engaging, high-quality content that drives brand awareness, educates our audience, and inspires action. In this role, you will be responsible for developing content across various platforms, from blogs and articles to social media and email, ensuring consistency with brand voice and alignment with marketing objectives.
Key Responsibilities :
- Content Creation: Write clear, engaging, and SEO-friendly content for a variety of platforms, including blogs, website pages, social media, email newsletters, SMS and push notifications.
- Research & Insights: Conduct in-depth research on industry trends, audience interests, and competitor content to create relevant, valuable, and timely content.
- Content Strategy: Collaborate with the marketing team to develop and refine content strategies that support brand and business goals.
- SEO Optimization: Implement best practices for SEO, using keywords effectively to increase organic traffic and search engine visibility.
- Editing & Proofreading: Edit and proofread content to ensure high quality, accuracy, and alignment with the brand's tone and voice.
- Content Calendar Management: Lead the content calendar to ensure a consistent stream of content across channels.
- Performance Tracking: Monitor content performance, using analytics to gain insights into what resonates with the audience and inform future content ideas.
Qualifications :
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- 3+ years of content writing experience, preferably in a relevant industry.
- Excellent written and verbal communication skills.
- Proficiency in SEO.
- Ability to write in various tones and styles to suit different platforms and audiences.
- Strong research skills to create accurate and insightful content.
