Star TV - Assistant Manager - Channel Marketing (4-7 yrs)
Channel Marketing _ Hindi Movies ( Star TV) - Assistant Manager
KEY RESPONSIBILITIES :
- Responsible for Integrated Marketing campaigns for Content Brand
- Managing multiple projects (Across channels) right from planning by setting clear measurable goals to execution and post campaign analysis to measure ROI
- Driving digital as a key Marketing tool to drive engagement and brand love
- Work closely with the On-Air Promotion team to ensure quality & consistency in all the communication
- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - PR, Digital & Ad agencies.
- Involved in ideation, responsible for supporting new concept creation and development of new Ideas
- Budget Management with timely reporting
- Competition analysis and providing intel to the team
- Analyze marketing campaigns closely based on BARC, and making recommendations to the team as learnings
- Experiential Marketing for content/brand campaigns
- Liaising with support functions to manage processes in time i.e. commercial/finance/legal
- Deliver on marketing tie-ups towards value adding to the marketing budget
PERFORMANCE MEASURES :
- Extremely strong project management skills with thorough planning and efficient execution of campaigns
- Creative conceptualization capabilities
- Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post
- ROI through reach and engagement for spends
- Generating revenue led concepts for better monetization
- Reach and ratings of shows to measure effectiveness of campaigns
- Innovative inputs for campaigns and successful rollout
- Increase In follower base and engagement rate across social media platforms
QUALIFICATION :
- MBA marketing with 4-7 yrs. work experience from a premium Business School preferably from Television industry
KNOWLEDGE AND SKILLS :
- Very Strong Project management skills with aggressive planning and timely execution
- Multi- tasking on campaigns across brands
- Digitally savvy with a strong understanding of the social media platforms
- Creatively driven with a hold on operations
- Strong understanding of marketing concepts, strategy and best practice
- Ability to collaborate with agencies and other teams to get the job done
- Good writing skills
- Eye for detail
PERSONAL ATTRIBUTES :
- Ownership attitude
- Excellent communication (especially written) & Interpersonal skills
- Innovative & Hard working
- People skills & networking (ability to collaborate and get work done)
- High degree of comfort in working with ambiguity
- Pleasant and positive demeanor
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