About SBL : 

StalkBuyLove is an online fashion brand that strives to deliver latest trends and fashion to its fashion-forward target audience. The brand differentiates by delivering hottest fashion styles for young trendy women. It does that by building an extensive tech-platform that connects all players and entities in the entire backend supply-chain. This, along with deep fashion know-how enables us to churn out the latest designs every day and execute a first-in-its-category just-in-time production and delivery of products.

The Team at StalkBuyLove.com is perfect for highly motivated, extremely talented and driven people, bringing together the best of both worlds: Fashion & Technology ("The Creative" & "The Smarts"). We believe the combination of both energies and the openness in communication is what truly makes our culture unique.

We are looking for people that are truly excellent (Japanese 0 defect) in their approach, very individualistic and possess an inner urgency to be successful fast. We are looking for people that understand and live our culture of openness, frankness, no-politics, dedication, passion, purpose and PERFORMANCE.

We are building the first global fast-fashion company out of India and are running fast to beat Zara's $17bn of revenue within the next couple of years. Be part of the high-class team and together, we will build something great for the entire world to see.

Key Responsibilities :

- Monitor relationships with existing customers through CRM systems

- Ensure the CRM system provides an effective sales funnel

- Plan and manage multi-channel marketing campaigns

- Suggest new methods to address customers needs

- Track marketing metrics and trends, like conversion rates and web analytics

- Assist with organizing promotional events to reach prospective customers

- Review and select CRM software that meets our company's needs

- Conduct market research to follow trends and competition

- Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.

- Drive all marketing automation activities to develop and execute end to end user journeys from onboarding to reactivation.

- Lead app acquisitions via Google and Facebook, and in addition, handle performance marketing agency.

- Handle the communication plan, user retention and marketing automation of 3 white label wallets.

- Work closely with product, UX/design & engineering to enable Growth and Merchant marketing initiatives & drive bottom-line conversion.

- Experience on working with marketing automation engines & delivery enable and Attribution Analytic tools

Skills and Experience :

- Should have strong analytical skills and data-driven problem-solving approach.

- Should be able to take end to end ownership of projects

- Good understanding of organizational goals and objectives. Should be able to strategize and execute campaigns and link them to the organizational goals

- Should be able to work closely with the product and tech team for new launches or feature requests to improve campaign performance

- Should be good with maintaining relationships with partners and work aggressively to build it better

- Preferably from an e-commerce

Background (essential and desired) : 2 to 3yrs Exp.

Education (essential and desired) : Bachelors, Masters or equivalent degree in business, management, marketing, economics, computer science or a closely related field

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