Key Responsibilities :

- Develop and implement comprehensive marketing strategies that align with the organization objectives.

- Plan and execute marketing campaigns, including digital marketing, advertising, events, and promotions.

- Monitor and analyze marketing performance metrics to evaluate the effectiveness of marketing activities and optimize future campaigns.

- Develop and manage marketing budgets and ensure that all marketing initiatives are cost- effective and drive measurable results.

- Oversee the production of all marketing collateral, including website content, brochures, and promotional materials.

- Manage the organization's social media accounts and online presence to maximize engagement and reach.

- Work with the alumni association to develop and execute plans for alumni relations that engages alumni and promotes their continued involvement with the institution.

- Manage the social media presence and engage with alumni community through regular communication and networking activities.

- Develop and maintain a database of alumni contacts, ensuring that data is accurate, up-to-date, and in compliance with data protection regulations.

- Build and maintain relationships with key stakeholders, including alumni, donors, and industry partners.

- Develop and manage alumni events, such as reunions, networking events, and fundraising events.

- Implement fundraising campaigns that engage alumni and donors.

- Monitor and report on the effectiveness of marketing and alumni relations efforts, and adjust strategies as needed.

Qualification :

- MBA from a reputed institution with Marketing as one of the areas of specialization.

- Track record of developing and executing successful marketing campaigns and initiatives

- Excellent written and verbal communication skills, including the ability to write clear, concise and compelling content for a variety of audiences.

- Experience with digital marketing, including social media, email marketing, and website content management.

- Demonstrated ability to build and maintain relationships with diverse groups of stakeholders.

- Experience managing budgets and analysing data to measure the effectiveness of marketing initiatives.

- Ability to work independently and as part of a team in a fast-paced environment.

- Experience in database management and data analysis.

- High level of creativity, innovation, and problem-solving skills.

Experience : Prior experience in education sector is preferred.

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