SRJNA - Manager - Digital Marketing & Content Specialist (2-4 yrs)
Key Job Role:
- Planning and executing Digital Marketing Campaigns.
- Targeted Growth of Digital Marketing presence of SRJNA.
- Creating content for various digital marketing channels like social media, online media, emails, newsletters, magazines etc as per the needs of different stakeholders in K-12 Education.
- Coordination with cross-functional teams from strategic planning through successful execution.
Expected Knowledge & Experience in :
- Demonstrated ability to design and plan for coordinated digital campaigns across different channels to address different stages of the buyer/user journey.
- Demonstrated results using Search Engine Marketing, including managing paid campaigns on Google Ad Words search and display, Bing and other Ad Networks.
- Demonstrated success managing Social Media Marketing campaigns (Facebook, Whatsapp, LinkedIn, Twitter, Instagram, Pinterest, etc).
- High interest in creative writing via frequent Blogging/Story Telling.
- Demonstrated ability of Brand/Marketing Communication, Conceptualized branding etc. o Previous experience using marketing automation tools and prior experience with email marketing or inbound marketing practices.
- Have had the previous responsibility of managing multiple projects at once with an attitude like One many Army.
- Partnering with cross-functional teams as and when required for effective campaign planning and analysis.
- Prior working experience in a noted Digital Marketing Agency would be an added advantage.
- Achieves organizational alignment & resources with minimal managerial oversight.
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