Functional Area:

Content Writing, advertising in Apparel /Textile Industry.

Profile Description :

1. Must have worked in Apparel/Textile industry.

2. Content writer must have proven experience in generating the words, slogans, punch lines & scripts for the company's product promotional activities.

3. Good experience in writing contents in the form of Press releases, Magazine articles, long essays, reports, white papers & website content.

4. Understand the Organization's Environment, psychology, taste, requirements & expectations from the management. Understand Company's core message & target audience & brainstorming copy ideas with the internal team members.

5. Create & edit content for events, internal communications & marketing collateral in a variety of media, including print, outdoor & digital.

6. Provide conceptual & creative ideas for innovative marketing communication.

7. Write content and provide visual direction to designers to make content memorable and effective for:

a. Advertisements

b. Hoardings

c. (POS) point-of-sale material

d. Emailer content

e. Banners

f. Invites

g. Other similar marketing and design communication. Create social media content, image ideation for Instagram, Facebook, Twitter, Linkedin

8. Content creation for our e-commerce website.

9. Liaise with agencies on projects from time to time with the guidance of the Marketing Head.

10. Liaise with Factory and Technical heads from time to time for content creation / presentations / script creation for client/technical audits and submissions.

11. Generate words, slogans, punch lines, blog articles & scripts for the company's product promotional activities.

12. Create Media ready contents in the form of Press releases, Magazine articles, long essays, reports, white papers & website content.

13. Able to adapt well to Apparel/textile product writing by having a good understanding of our products.

14. Giving attention to detail and ability to self-edit.

15. Adherence to the deadlines given.

16. Must have samples/examples of content writing/ written pieces.

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