Square Yards - Assistant Manager - Search Engine Optimization (7-10 yrs)
- Create and manage the SEO strategy, including technical and non-technical (Keywords, positioning planning, Brand and Non-Brand Keywords).
- Responsible for improving Organic traffic and SEO Business.
- Diagnose and solve SEO problems.
- Work closely with marketing, product, and technology teams to implement SEO plans.
- Troubleshoot, identify and provide solutions for technically complex SEO issues.
- Provide support to technical and non-technical stakeholders to ensure new site features and/or the content adheres to SEO best practices.
- Manage content agencies and in-house teams in all areas impacting SEO.
- Implement SEO recommendations including on-page optimization and off-page optimization tactics.
- Conduct keyword research to guide content teams
- Deep understanding about technical SEO issues and recommend fixes
- Optimize website content, landing pages and paid search copy
- Direct off-page optimization projects (e.g. link-building)
- Collect data and report on traffic, rankings and other SEO aspects
- Keep abreast of SEO and integrated marketing trends
- Team management skills
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