Description :

We bridge the virtual and real world. Infivention creates connected board games which are also injected with humanity and personality. That's what we know, what we love, and who we are. Unlike traditional toys, our robots and software are changing the way people play, learn, and explore by fusing emerging technology with the latest innovations in robotics. We are changing the way the world thinks about board games.

Our product Square Off - World's smartest chess board, was awarded as the coolest tech product of the year 2017 by Digital trends at CES, Las Vegas - World's largest consumer electronics show.

The Role: Voice of the brand and key member in representing Brand Square Off on consumer facing platforms and driving engagement with and within the existing SquareOff users.

The role requires strong writing & oral communications skills, social media and public relations experience. Manages and contributes towards company's front-line communication efforts including strategy, content creation, PR, social communication, social analytics, and more.

Ideal Fit: 2-5 years experience. Bachelor's degree in Communication, Media, Management.

Responsibilities:

- Successfully build and engage the SquareOff community from a scratch.

- Ownership of all consumer-facing communication on all digital platforms.

- Content creation, curation and interaction across all website, app and all social platforms to reach potential new users and engage existing product users.

- Public relations managing things like events, networking, press releases and product announcements

- Collaborate and work with the media manager/agency on all published content (images, video and written), promotions and ads.

- Devise and execute social media campaigns targeted at acquiring new and qualified traffic/lead and increase visibility of brand

- Hands on experience in ORM and social/digital listening

- Participate in forums, QnA- s, host live screenings/sessions online to engage new and existing users.

- Work on partnerships and integrations with brands and individuals to leverage their platform/user base.

 - Monitor Social Media trends and plug-in SquareOff wherever deemed useful.

- Analyze, review, and report on effectiveness of campaigns in an effort to maximise results.

- Participating in relevant events, planning and attending community meet-ups.

- Proficiency in social media platforms and tools like Hootsuite, Hubspot, Sprout Social, Google Analytics to efficiently manage multiple platforms.

- Managing incoming media requests and building relationships with journalists; creating, executing and measuring media campaigns.

- Part responsibility for customer support - answering questions/queries (phone, e-mail, social media) and managing any online feedback forums.

- Preferable past work experience in the field of social media, ad agencies, digital agencies, ad networks etc.

- Previous experience in Chess or board gaming related product/service is a plus.

Website : squareoffnow.com

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