Spyne - Inbound Sales Development/Email Marketing Role (2-4 yrs)
About Spyne :
Spyne is changing the way cataloging is done across the Globe. Our vision is to empower the smallest of sellers, situated in the farthest of corners, to create superior product images and videos, without the need for any external professional help. Imagine 30M+ merchants shooting Product Images or Videos using their Smartphones, and then choosing Filters for Amazon, Asos, Airbnb, Doordash, etc to instantly compose High-Quality "tuned-in" product visuals, instantly. Spyne has built the world's leading image editing AI software, to capture and process beautiful product images for online selling. We are backed by the biggest names in the investment community including the likes of Accel Partners, Angellist and prominent Founders and Internet company operators, who believe that there should be an intelligent and efficient way of doing Digital Production than how the world operates currently.
Read more about us here:
Yourstory - https://bit.ly/3LXUVn9
Spyne acquires Travographer - https://bit.ly/3O85ULO
Culture-https://www.youtube.com/watch?v=-gIstGSlVxs
Job Description :
We are looking for someone with excellent Demand Generation to join our Marketing Team! We, at Spyne, believe our next stage of growth is going to come from highly creative and focused Demand generation efforts. We would like to tell thoughtful stories that people like, as well as publish articles on topics that people are looking to learn about. Join us as our Demand Generation Specialist and help us grow our digital footprint, build our brand awareness, and grow our community of readers.. You will directly work with the Marketing team, and you'll support the marketing, sales, and operations team with smart automated solutions to their most pressing problems.
Job Responsibilities :
- Generate demand through outbound marketing campaigns (Email Marketing and LinkedIn)
- Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
- Ensure programmatic execution of personalized campaigns to targeted accounts, and 1:1 or 1:few account-based marketing tactics to select focus accounts
- Take ownership of Inbound Leads and reach out to them via different channels (Email, Calls, and LinkedIn)
- Lead ongoing account check-ins with sales team to ensure conversion
- Develop and manage account facing marketing and sales content by collaborating with various stakeholders and teams to ensure high quality, differentiated and consistent messaging
- Collaborate closely with the marketing operation team to identify target account needs and challenges; build key executive profiles and create engaging content and run targeted campaigns to engage key stakeholders.
Job Requirements :
- Over 2-5 years in B2B marketing with 2+ years in a growth/demand generation/lead generation role/SDR for SaaS companies.
- Hands-on experience on Hubspot Professional/Enterprise platform.
- Experience setting up and executing email marketing campaigns to engage, nurture and acquire enterprise accounts with a multi-touch, cross-channel approach.
- Experience with B2B SaaS marketing in US, Europe, and global markets.
- Expertise in LinkedIn Sales Navigator, Lusha, Slitntel, and other similar tools
- Excellent written and oral communication skills.
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