About Spyne

Spyne is a Deep Tech AI platform that is helping businesses such as Amazon, Flipkart, Cars24, Ola Cars etc create high-quality visual content with AI 500X faster to drive conversions. We have launched a beta version of our niche AI solution that can auto edit 10000+ images at scale across different product categories. Our first-of-its-kind AI App is designed to empower anyone selling anything online with high-quality online visuals at affordable cost. We are backed by some of the top names in the Indian Investment community, including the CXOs and Founders of leading Internet companies.

As Head of Enterprise Marketing, you will lead Spyne's growth marketing and drive B2B account based marketing through various strategic content marketing campaigns across various geographic locations. As the first growth marketing full-time hire, you will build the growth marketing function and develop a plan to ensure we are meeting pipeline and revenue targets. You will champion integrated campaign concepts, and drive results-oriented thinking across the marketing organization. This position will work closely with all business heads across Sales, Tech, Marketing and CEO of the company.

What you- ll do : 

Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

Understand the buyer and the end-user inside out and build detailed buyer personas based on what they want / need, how they buy, their buying criteria etc. Accordingly, build and execute product GTM strategy, lead new product releases, set competitive positioning, manage - day-to-day- marketing support, and initiatives for our products.

Work closely with the Product, Content, Sales, Customer Success and other functions to develop value-driven content marketing strategy that aligns with the buyer's journey and campaign plans.

Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.)

Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

Implement metrics and reporting for various marketing programs, campaigns and pipeline results. Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

Build, manage and inspire a high-performing team of growth marketers.

What are we looking for?

Up to 7 years of experience in growth and/or demand generation SaaS marketing roles with people management experience.

Performance-oriented with a proven track record of building comprehensive reporting and dashboards, and driving data-driven optimization and investment decisions.

Demonstrated ability to lead, influence and work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary.

Experience managing an internal team as well as demand gen and/or creative agencies.

Comfort working in a fast-paced, deadline-driven environment.

Job Location: Gurgaon (Full-time, Office Based)

Spyne In Media

Times of India - https://bit.ly/3eM8Pbk

Financial Express - https://bit.ly/2Bs9roo

Inc42 - https://bit.ly/2Ml6ckT

Economic Times - https://bit.ly/2MpMXqk

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