Job Description

You- ve got the hunger to win, an energetic and positive outlook, and understand what it takes for marketing to contribute bottom-line results in revenue to the business.

Success will be measured by organic & paid traffic plus lead generated on our website. You will use your powers across all the elements. You will own your number. You- re not starting from scratch - but you- re going to make this so much better.

Responsibilities :

- Aside from the need to create buzz and orchestrate multi-channel marketing programs that drive demand, the digital marketing manager has countless responsibilities. Here are some of the responsibilities of this role :

- Develops and delivers marketing strategies to attract customers to the company website, online presence and promote our platform offerings.

- Designs and implements marketing campaigns to enhance influence of our B2B SaaS platform.

- Analyzes online statistics and marketing campaigns and identifies the best practice to optimize online marketing performance.

- Oversees development of e-marketing content and exploration of sales channels.

- Oversees development of content.

- Understand audiences across existing customers, prospects and the Fintech community to create interesting and new ways to engage and enable collaboration across these groups.

- Closely manage SEM spend, ensuring that budgets are used effectively.

- Establish a set of KPIs with sales and ensure marketing meets its part of the SLA and sales is additionally following up with marketing demand to lead to predictable revenue

- Interface with Sales, Product Management and Content Teams to ensure their ideas are brought to life

- Ensure that content reaches the right part of the sales funnel at the right time.

- Measure, analyze, and report campaign performance to the team

- Lead the development and management of digital assets (website, landing pages, emails content, and ads), working with individual contributors, agencies and contract partners

- Own overall digital technology stack; evaluate, recommend, and oversee implementation of new technologies to improve the process and optimize performance and can correctly attribute marketing activity to revenue contribution.

- Champion A/B testing and marketing best practices across the organization

- Develop a deep understanding of customers, products, and the buyer's journey.

- Create personas tied to specific customer needs and preferences.

 Specifically we are looking for: 

- Experience of planning and delivering targeted email marketing campaigns

- Social media savvy, understand business media channels

- Good data management experience/CRM understanding and enjoy maximising it's usage

- Excellent copy writing, a good - ideas person-, strong marketing instinct, creative and strategic approach

- Confident, enthusiastic, bright and ambitious

- Good team player, hardworking and hands on - results focussed

Qualifications :

- Minimum Bachelor's degree

- 4-5 years of digital marketing experience to include paid, organic, and SEO proven success

- Experience of using Marketing automation or lead management system, Zoho Marketing suite will be a plus.

- Strong writing, English or journalism background or related skills

- Knowledge of Fintech or tech industry and B2B go-to-market best practices, processes, and tactics

- Have an A/B testing and optimization mindset

- Proficient with all Microsoft Office applications

- Proficient utilizing Moz, Google AdWords, LinkedIn Ads, retargeting

- Understanding of Search Engine Optimization strategies and tactics

- Proven experience finding creative ways to do more with less, and a track record of staying on budget and deliver on time

- Highly motivated and willing to work within a fast-paced environment with an innate sense of urgency

- Strong analytical and quantitative skills, with good understanding of digital marketing analytics and social media.

- Excellent attention to detail and ability to work in a process driven, fast paced environment

- Excruciatingly detail-oriented

- Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable of (and comfortable with) independent critical thinking and problem-solving & a micromanager is your worst nightmare.

- Out-of-this-world project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines.

- You can pivot and adapt in a quickly changing environment.

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