HR Manager at Studypad India Pvt Ltd
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SplashLearn - Associate - Public Relations (2-4 yrs)
Public Relations Associate
At Splash Math, community matters the most. You will lead our blogger outreach initiatives using online and offline channels. Your commitment to research and engagement would help us reach beyond horizons. We are looking for a people's person who will serve as the voice of the company and establish a great online reputation of Splash Math in the K-12 EdTech industry in the USA.
You are a great fit can personify Splash Math brand and build an awesome community around it.
Responsibilities
- Own the blogger outreach initiatives in the USA and other countries
- Plan and manage the background research on bloggers, messaging strategy, pitch content
- Build relationships and work on content creation, engagement with hundreds of A-list bloggers on their platforms as well as social media
- Liaise with the SEO team to make sure right content is generated, and help achieve the monthly backlink goals
- Build, deploy and analyze surveys to understand the market needs and monitor the company's brand perception
- Measure of outreach efforts and campaign deliverables, and apply learnings to optimize the PR strategy
- Document learnings from the industry and channel them to the Splash Math team through regular presentations and reports
Qualifications
UG: Any specialization; Mass Communications, Journalism or an English major preferred
- Over 2 years of Public Relations or mass communications experience
- Excellent writing skills
- Should be a team player who can make it happen in a fast-paced environment
- Should be able to think globally and understand local cultural practices of USA
- PR program experience in USA is a plus
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