Job Description - Email Marketing Associate

Studypad is growing fast, and we are adding high-performance individuals to key business areas.

We are seeking a data-driven email marketer who would execute all aspects of email marketing strategy to drive business growth. In this role, you will engage our prospects via email to share information about our company and products, and nurture systematically driving them to purchase. You are a process-driven individual with keen sight for details.

Key Skills:

- Email marketing, Market research, Data analytics, MS-Excel, Project management

Qualification & Experience

- UG: B.Tech / B.E. - Any Specialization

- PG: Any Postgraduate - Any Specialization

- Doctorate: Doctorate Not Required

- Bachelor degree or higher; any major

- 2-3 years of email marketing experience with proven track record of increasing goal conversions. Experience in B2B marketing will be a plus

- Hands-on with multiple email marketing and CRM tools

- Knowledge of HTML/CSS coding

- Ability to deliver under tight deadlines

Responsibilities

This role requires a combination of planning, analytical and operational skills. The key tasks performed would include, but are not limited to:

- Understand our target market and segmentation strategies. Manage a contact database with multiple lists and take ownership of its cleaning and updates

- Plan, design, schedule and deliver email campaigns. Know about email recipient personas, and develop personalized emails. Know the lifecycle stages, create efficient funnel and setup email automation engine based on prospect actions and preferences

- Collaborate with the content, creative, strategy and sales teams to gather campaign assets, and obtain approvals prior to sending

- Maximize engagement and conversions through techniques such as A/B testing, mobile-friendly templates

- Ensure full accuracy in all aspects of the campaign through proofreading, link-checking, and test sends

- Create landing pages for certain lead magnets

- Analyze campaign performance data and provide actionable recommendations to increase effectiveness

- Establish all internal processes for end-to-end email marketing

- Monitor competitors email campaigns and prepare benchmark reports

- Ensure that all campaigns follow best-practices for delivery. Recommend new techniques in email coding, design, and testing

About the Company

StudyPad's vision is to transform K-12 learning by making it fun and personalized for every child and to prepare the children for skills required in 21st-century. StudyPad is uniquely poised to harness the rapid growth in the education technology with the ubiquitous adoption of smartphones and tablets. StudyPad's flagship product Splash Math is transforming the way elementary school children learn math through a highly engaging, and personalized program. It is available across all digital platforms (iOS, Desktops, Android) and has been used by more than 15 Million students worldwide. It has won many awards and has been featured by Apple multiple times.

At StudyPad we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of products and services that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also find people who don- t want to have anything to do with that and are quietly typing away on their machines.

For more information about the company, please visit http://www.splashmath.com

Address: 801, Welldone Tech Park, Sector 48, Sohna Road, Gurgaon

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