We are looking for individuals with a passion for marketing and branding. This is a position for someone with limited or no experience but has a strong desire to become a successful marketing professional. The job holder will get an opportunity to manage activities end to end under the guidance of experienced professional

The role involves developing and executing marketing programs to increase the value and performance of a brand

Responsibilities:

A. Branding

- Develop brand identity and ensure adherence to brand values and images

- Develop propositions and messaging

- Drive brand strategy and differentiation, create a unique and compelling customer experience

- Create a brand focus, drive initiatives that support delivery of the brand promise

B. Marketing

- Conduct market research and analysis to evaluate market conditions, trends and competitor data

- Prepare budgets and monitor expenses

- Identify potential markets and go-to-market strategy

- Identify marketing channel - Website/Online campaigns/Social Media/Whitepapers & Case studies

- Create marketing calendar in conjunction with business needs

- Create timelines for all marketing related activity, coordinate with all key stakeholders and be accountable for execution

- Identify success criteria for all tasks, measure and report against the same

Communication

- Develop collateral and coordinate with various creative agencies and vendors

- Source advertising opportunities and place adverts in the press, radio or TV as appropriate to the product or service

- Liaise with media, printers and publishers as required and manage the production of marketing materials such as leaflets, flyers, poster, newsletters etc.

Strong personal attributes we look for:

- Is self-driven, willing to roll up their sleeves and get things done

- Strong analytical skills

- Ability to think creatively and innovatively

- Ability to manage different projects at the same time

- Strong coordination and execution skills

Qualification :

- Graduate with 0-2 years of experience

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