Talent Aquisition Specialist at SpectraMedix
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SpectraMedix - Digital Marketing Specialist (3-9 yrs)
Digital Marketing Specialist - US Healthcare
Description: This person will collaborate with the Marketing Director and Team to carry out key marketing strategies to build product awareness and generate leads, including developing integrated digital marketing campaigns driven by marketing automation software, creating a variety of marketing content and value-proposition messages, and analyzing and reporting campaign responses. This position will work closely with the Sales and Product Development Departments
Responsibilities:
- Work with Marketing, Product and Sales Teams to develop innovative ways to market products with long sales cycles in the evolving US value-based healthcare environment
- Execute and track campaigns though marketing automation software
- Stay up to date on healthcare and healthcare IT industry trends
- Manage website updates and SEO
- Develop webinars to increase product awareness and generate leads
- Create content including white papers, ebooks, blog posts, product slicks
- Support the Marketing Director with special projects
- Support the Sales Team with lead generation activities
Qualifications:
- B.S. / B.A. / Masters, Marketing, Business or related field from an accredited College or University
- 3-7 years of experience (healthcare marketing experience a significant plus)
- Excellent communication, presentation and writing skills
- Must be familiar with marketing automation system
- Must have knowledge of content marketing/development process
- Familiarity with WordPress a plus and marketing automation platforms a plus
- Experience with SEO a plus
Location: Gurgaon, India (Reporting to East Windsor, NJ USA Headquarters)
Joy
SpectraMedix
7827093103
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