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14/09 Kalyani Ojha
Relationship Manager at Laksh Human Resource

Views:123 Applications:40 Rec. Actions:Recruiter Actions:0

Specialist - Search Engine Optimization/Search Engine Marketing - eCommerce (2-6 yrs)

Mumbai/Navi Mumbai Job Code: 90923

SEO/SEM Specialist


Job Description :

Looking for someone who have a good experience in Campaign Manager/Online Marketing

Industry Preference : Insurance/Banking/Mutual Fund/E-Commerce

Reports to : Senior Online Marketing Manager

Roles & Responsibilities :

-Scope of the Role : Lead and drive online marketing efforts for CaratLane on Paid Search and GDN Channels would primarily include Adwords, Bing Ads and Yahoo.

Roles and Responsibilities :

- Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search and Display campaigns at scale.

- Perform ongoing keyword discovery (benchmarking with competition), expansion, and optimization (SEM & SEO)

- Work with engineering team to ensure SEM best practices are properly implemented; with editorial and marketing teams to drive SEM in content creation and content programming;

- Recommend changes to website architecture, content, linking and other factors to improve SEM quality score for target keywords.

Key Deliverables :

- To meet the expected scale for CaratLane's growth plans at the planned CPA (Cost of acquisition). Idea is to grow profitably.

- Understanding of the consumer and the competitive landscape (in the jewellery category) there is critical to succeed in this role.

- Strong quantitative and qualitative consumer research backed insights becomes a key expectation from this role

Qualifications/Experience :

- 2 to 4 yrs of hands-on experience with Google AdWords, Facebook Advertising and Google Analytics, preferably with an e-Commerce / Online company.

Education : MBA

Location : Mumbai

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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