Founder at Kompatible Minds
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Specialist - Search Engine Optimization - EdTech (2-6 yrs)
SEO Specialist - Edtech Company
Job Title: SEO Specialist
Company Profile :
It is a leading Edu-Tech company and offers globally benchmarked end-to-end technology managed education services to leading universities and institutions for their Online Education programs.
It works with your University to expand and serve its student base globally for online degree/certification programs. Especially in the developing markets of Asia, Africa and Middle East.
Location: Powai, Mumbai
1. Define requirements, tasks, and resources associated to SEO strategy.
2. Manage and execute implementation of SEO strategy.
3. Communication with, team, and management on strategy/project development, timelines, and results
4. Keep pace with SEO, search engine, social media and internet marketing industry trends and development. Contribution to the company blog and at least one social media community
5. Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
6. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
7. Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
8. Help to create and support marketing content to socialize and use for social media purposes
9. Develop and implement link building campaigns
10. Develop, manage and execute communication/content strategies via social communities in coordination with company goals
11. Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
12. Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
13. Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
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