About The Role :

A seasoned/experienced PPC/SEM specialist based out of our Mumbai HQ. Someone with at least 2-6 years of experience having worked with fast-paced ad - tech agencies or companies in a dynamic, high-performance work atmosphere

Responsibilities :

- The Performance Marketing Specialist will be responsible for working on Multiple AdWords accounts to buy traffic on Search and Display

- Perform daily AdWords account management for websites/apps targeted to the US, UK & Canada Markets

- Should be thoroughly proficient and hands-on with every aspect of SEM, Google Display & Remarketing campaigns

- Understand top-down account structuring: Campaign - Ad Group - Keyword/Ad to maintain excellent account scores

- Identifying the target audience for a particular campaign & devise the keyword and placement strategy

- Be well versed with implementing highly relevant ads by creative copywriting, using keyword insertion & ad extensions to improve QS and Ad Rank

- Be detailed oriented as multiple keyword lists need to be maintained & search queries need to be optimised

- Daily monitoring & optimisation of keyword bids, daily and monthly budget caps, impression share, CTR, CPA, Conv. rates and other important account metrics

- Provide insights and suggestions to the creative team on copy, graphics and user experience to improvise text/banner ads & landing pages

- Periodic research on new scaling-up opportunities - keyword/search queries, new targeting methods, AdWords beta features, etc. to meet periodic goals

- Generate daily, weekly and monthly reporting for all major metrics, goals, revenue tracking to relevant stakeholders

- Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals

- Crystal clear understanding of ROAS, CAC, LTV, QS, CVR, Ad Rank, Split Testing & Landing Page Optimization

- Be a thought leader by monitoring latest developments in AdWords algorithms, SEM industry, Competitor landscape and Market trends

What skills and experience do you need ?

- Proficient in AdWords, Google Analytics and MS Office

- At-least 2 years of hands-on experience in managing Google AdWords with ROI related KPIs

- Should be AdWords, Google Analytics and Google Tag Manager certified

- Bachelor/Master's degree in the field of Marketing or Technology

- Excellent with MS Excel with strong analytical skills and ability to relate results to business objectives

- Experience with A/B and multivariate experiments

- Detail oriented and proficient at managing projects and able to multi-task, organize, prioritize and structure workload

- A highly results oriented, articulate, decisive, self-starter

- Strong work ethic, the willingness to get your hands dirty, and get stuff done

- Strong interpersonal, verbal and written skills

- Previous experience in a similar digital marketing role in ecommerce companies and/or US markets is a plus

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