Recruiter at Career Peach
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Specialist - Pay Per Click (4-8 yrs)
Job Description :
1. Develop strategies and tactics to get the word out about brand and drive qualified traffic.
2. Deploy successful digital marketing campaigns and own implementation from ideation to execution.
3. Oversee marketing budget and allocate/invest funds wisely.
4. Observe trends and insights and optimize spend and performance based on the insights.
5. Measure and report performance of all paid marketing campaigns and assess against goals (ROI and KPIs).
6. Plan, execute, and measure experiments and conversion tests.
7. Evaluate end-to-end customer experience across multiple channels and customer touch points
8. Brainstorm new and creative growth strategies.
9. Liaise and collaborate with internal stakeholders.
Requirements :
1. Minimum 4 years of experience in managing PPC campaigns on multiple channels (Google, Bing, Facebook etc). Experience in managing SEM for online retailers is mandatory.
2. Understanding of Product Listing (Shopping) Ads and data feeds.
3. Understanding of performance marketing, conversion, and online customer acquisition.
4. Strong analytical skills and data-driven thinking.
5. In-depth experience with website analytics concepts and tools.
6. Experience with A/B and multivariate experiments.
7. Out of box thinker with creative blend.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
