Specialist - Marketing - Electronic Accessories Business (2-5 yrs)
Marketing Specialist | Disruptive Electronic Accessories Brand
- Here is a chance to work for a Consumer Electronics Brand, where you get to deal with some of the best channels and work with some excellent experienced minds. Read on.
- Started in 2015, this lifestyle and accessories startup has taken over the consumer electronics sector in India. Our client has a product range that includes an extensive catalog of headphones, speakers, travel accessories, and modern earphones. It believes in providing cutting edge electronic products stamped with durability and affordability.
- The brand is associated with some of the major icons across categories and tie-ups with industries covering fashion, sports, and music, of course. The founders are Marketing grads, with vast experience in the consumer lifestyle products and other major brands. With their vigorous efforts toward quality and marketing, they have been able to strike a chord with major E-commerce brands and even consumers.
As a Marketing Specialist, you will be developing, implementing, and tracking marketing programs such as email, social media, or digital campaigns, and events
What you will do :
- Collaborating with other internal teams (e.g. product and sales) to develop and monitoring strategic marketing initiatives
- Analyzing and reporting on the performance and efficiency of campaigns
- Conducting market research and analyzing trends to identify new marketing opportunities
- Developing and creating marketing materials, such as sales and product collateral, and ensuring brand guidelines are met
- Proofreading, and editing creative and technical content across different mediums
- Working with external agencies and vendors to execute marketing programs
- Analyzing digital data to draw key recommendations around website optimization
- Conducting social media audits to ensure best practices are being used
- Maintaining digital dashboard of several different accounts
- Monitoring key online marketing metrics to track success
- Ensuring that the brand message is consistent
What you need to have :
- Bachelor's degree in business administration, marketing, communications, or a related field
- Must have experience in an Ecommerce company (hiring for ecommerce)
- 2-5 years of experience in marketing
- Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Ability to travel as necessary
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