Director at Nextmile Consulting Services
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Specialist/Lead - Affiliate Marketing - Fintech (2-5 yrs)
About Company :
Our client is a fintech startup, revolutionizing the way Indians approach their finances - no matter where they work, what they earn, or how tech-savvy they are. To date, they have raised $150 Million in funding, and have maintained a sharp focus on identifying customers' banking pain points and crafting solutions that improve their experience.
Job Overview :
We are looking for a performance marketer, with specialization in affiliate marketing.
Key Responsibilities :
- Lead budget allocation and planning of digital marketing campaigns to drive user acquisition
- Execution of campaigns across affiliate channels to meet key performance metrics
- Drive and monitor A/B and multivariate experiments to optimize key performance metrics; Analyze findings, present recommendations, and scale as necessary
- Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights
- Measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics)
Preferred Background / Experience:
- 2-5 years experience in performance marketing, with specialization in affiliate marketing
- Certifications in affiliate marketing would be preferred
- Self-driven, with the ability to collaborate effectively across teams such as Product, Brand, Content & Design
- Must be data-driven with strong problem-solving and analytical skills
- High degree of ownership in taking things to completion
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