Specialist/Freelance - Performance Marketing (4-5 yrs)
We @ La Decoller are looking out for a Performance Marketing Manager who will primarily be responsible for the management of digital accounts and diversifying the channel mix using paid social channels. The role will focus on campaign-specific results and drives the marketing department's commercial performance.
Key Responsibilities :
- Drive campaigns from planning to execution and beyond to meet key performance metrics
- Optimizing campaigns across multiple channels to deliver the best return on investment
- Identify replicate marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset
- Allocate budgets and analyze and recommend modifications to ad spends
- Collaborate with marketing teams to guide creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best.
- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers.
Qualification :
- 4+ years of experience in Digital and Social Media Industry.
- Salary: Negotiable.
Requirements :
- Having an entrepreneurial mindset
- Fast and willing to learn
- Understanding of statistics and ability to support hypotheses with data
- Experience in performance marketing & SEO
- A/B Testing and Data Analytics experience
- Being curious and creative
- Being relentless in pursuit of growth
- Preferred to have experience in Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
