Recruiter at Career Peach
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Specialist - Email Marketing (4-8 yrs)
Email Marketing Specialist
Job Description :
1. Plan direct email marketing campaigns.
2. Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns.
3. Constantly A/B test and optimize different type of email campaigns and various elements of the campaigns (subject, CTA, images, layouts, etc.)
4. Ensure mobile-friendly email templates.
5. Analyse campaigns and identify opportunities to create more engaging marketing campaigns.
6. Ensure emails follow industry policies and best practices.
7. Grow subscriber base.
Requirements :
1. Must have minimum 4-5 years of experience in email marketing and 3 years of experience in ecommerce.
2. Bachelor's degree in Business, Marketing or equivalent is preferable.
3. Experience with popular email marketing tools preferably Salesforce Marketing Cloud & Silverpop.
4. Excellent understanding of segmentation and customer life cycle.
5. Hands on experience with HTML and CSS is must.
6. Knowledge of Adobe Creative Suite is must.
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