Job Description - Specialist- Email Marketing

Key Functional Areas of Responsibility : 

- This role owns the full lifecycle of a prospect on the marketing side until passed onto sales as a Marketing Qualified Lead (MQL), and then work with sales collaboratively to nurture through to close.

- Identify high potential revenue opportunities with well-qualified prospects, develop leads from those prospects, and continuously nurture the lead until sales handoff.

- Create and execute Demand Generation programs that drive pipeline for enterprise B2B solutions; including highly effective Lead Generation, Email Campaigns, and outbound calls.

- Able to research the prospective customer and derive the right contact information for email campaigns.

- Expected to send 4000 - 5000 outbound emails a month

- Schedule 20 demo a month

- Transition qualified opportunities to the appropriate sales team.

- Identify opportunities from market research and project database service.

- This is a high impact job that makes a difference! You will also get to bring creative ideas to the table on how we can generate new leads for our sales team. Your focus will be on growing and developing existing clients together with growing new business.

- Manage and build overall email marketing strategy

- Create various email lists by Industry segmentation and campaigns

- Test every campaigns success

- Determine email marketing KPIs

- Develop and present reports on a weekly basis

- Develop a lead generation strategy

- Create smart email lists

- Increase email subscriptions

- Analyse data to get smart insights

- Suggest methods for improvements

- Segment lists based on behaviours like past email engagement and website interactions

- Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Professional Competencies : 

- Strong interpersonal follow-up skills across channels (phone, email, text, live chat, events)

- Excellent written and verbal communication skills

- Proficient in MS Office (Excel, Word, MS Outlook, MS PowerPoint)

- High on energy & enthusiastic at work

- Able to communicate to mid and senior level management people

- Bachelor's Degree in Marketing, Business or related field.

- Knowledge of working on CRM

- Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics

- Proficient using marketing automation technology

- Knowledge of latest digital marketing trends

- Experience with email automation tools

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.