HR Manager at Saletancy Consulting Pvt. Ltd.
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Specialist - Digital Marketing - IT (2-4 yrs)
Digital Marketing Specialist
- Developing and implementing effective search engine optimization (SEO) strategies
- Act as technical SEO delivery lead for our multiple brands & websites,
- Conducting regular audits of the sites to improve SEO ranking and on-site conversion.
- Bring SEO in-house and work with internal developers on SEO issues such as structure, tags, site speed, mobility as well as optimization of content.
- Working closely with website developers, content writers and designers to ensure SEO based projects are implemented in a smooth manner.
- Managing the content distribution and backlinks to expand our digital footprint and drive up referral traffic in addition to organic.
- Keyword research and optimization.
- Devise & implement the best SEO strategies in real-time to maximize relevant web traffic without spending too much of the marketing budget.
- Create and manage link building strategies and content marketing strategies.
- Assisting in the formulation of strategies to build a lasting digital connection with consumers.
- Design, build and maintain social media presence (Facebook, Instagram, Twitter, etc.)
- Identify trends, insights, and optimize the user experience.
- Evaluate emerging technologies.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Research latest SEO and integrated marketing trends
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