Consultant at Cortaal Global
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Specialist - Digital Marketing - eCommerce (3-5 yrs)
Digital Marketing Specialist
We are looking for a talented and passionate marketer to expand our company's digital footprint, awareness, subscribers and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities :
- You will drive all digital marketing platforms and initiatives: Website, SEO, SEM, Affiliated Marketing, Social Media, (build and maintain) Communities, Email Campaigns
- Craft Digital Assets: Collaborate with content writers, external freelancers and agencies to create engaging digital assets. Maximize the visibility and content propagation across all digital channels. Includes Analytics, Performance tracking for various campaigns, website stickiness and overall engagement
- Optimize marketing automation: Set-up & execute drip campaigns. Analyze demand generation and nurturing initiatives. (Marketing automation experience with tools like Hubspot, Pardot or Marketo is desired)
- Seek and build a reliable vendor base in the form of freelancers, agencies etc. to drive and manage end to end digital marketing initiatives.
- Manage and execute content needs for Website, Articles, Blogs, Email Campaigns, Press Release, generate content for Social Media, Communities, (Good experience with Linked-in and communities is desired), Presentation Decks, Video Scripts, proof read and QC all corporate and marketing content.
Requirements :
- MBA / Mass Media qualifications or equivalent working experience
- Past experience producing content for the web specifically, as well as channel-specific knowledge (LinkedIn, SlideShare, Facebook, Twitter, blogs, etc.)
- A dual-minded approach: You- re highly creative and an excellent creator but can also be process-driven, think scale, and rely on data to make decisions
- Past experience building international audiences (preferable) either online or offline, for B2B products and services (mandatory)
- Proficiency with MS PowerPoint, CorelDraw and Adobe Creative Suite would be an added advantage
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
