Specialist - Digital Marketing (1-4 yrs)
- Plan, create, and publish content for various Digital marketing activities.
- Research and analyze the topics and content that is getting high engagement/going viral in the relevant ecosystem.
- Create the content on a regular basis on various topics. This would include articles, blog posts, infographics, case studies, etc
- Follow brand guidelines and best practices while creating content
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
- Track the website traffic flow and provide internal reports regularly.
- Fix any error in online content and arrange webinars and webcasts. Webinar Invite ads and clear understanding of audience targeting
- Set up and running of various types of FB ads such as Conversion ads, Lead ads,.
- Design, set up, and manage lead generation campaigns across channels for EQUINOX'S DRONES marketing activities.
- Creating and executing email-based marketing campaigns.
- Remarketing and retargeting using strategies like email and cookies.
Experience :
- At least 1-4 years of work experience in Digital Marketing and content writing is required
- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Instagram)
- Excellent creative thinker
- Good copywriting skills and attention to detail
- If you have experience in B2B Marketing
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