"Why Join Sparsa Digital?

At Sparsa Digital, we are one of India's leading digital signage companies, with 11+ years of experience and continuous growth. We are present in 180+ cities, managing 25,000+ digital screens and serving 250+ top brands. Our team of 250+ professionals ensures seamless digital experiences across industries.

We are now expanding our team and mass hiring for Field Support Warriors across multiple cities! If you're looking for a stable, growing company with exciting career opportunities, join us today!

The Sales Lead Coordinator is responsible for managing and nurturing incoming leads, ensuring timely follow-ups, and facilitating smooth communication between potential clients and the sales team. This role involves lead qualification, maintaining accurate records, and ensuring that all sales opportunities are maximized effectively.

Key Responsibilities

Lead Management & Qualification

- Capture and evaluate incoming leads from various channels (website, email, phone calls, and social media).

- Qualify leads based on predefined criteria and assign them to appropriate sales representatives.

- Track and update lead status in the CRM system.

Communication & Follow-Up

- Initiate contact with potential clients to verify lead details and gather additional information.

- Schedule appointments and follow up on leads to ensure timely responses.

- Maintain regular follow-ups with prospective clients to nurture them through the sales pipeline.

CRM & Database Management

- Maintain and update lead information in the CRM (e.g., Salesforce, HubSpot, or similar).

- Generate reports to track lead status, conversion rates, and sales progress.

- Ensure data accuracy and lead quality for future marketing and sales initiatives.

Collaboration & Coordination

- Work closely with the sales and marketing teams to align lead management processes.

- Coordinate with the sales team to ensure smooth handover of qualified leads.

- Provide feedback to the marketing team to optimize lead generation campaigns.

Required Qualifications:

- Education: Bachelor's degree in Business, Marketing, or related field.

- Experience: 1-3 years of experience in sales coordination, lead generation, or a similar role.

Skills:

- Strong communication and interpersonal skills.

- Proficiency in CRM tools and lead management systems.

- Ability to multitask and prioritize tasks effectively.

- Attention to detail and strong organizational skills.

Preferred Skills:

- Familiarity with lead scoring techniques.

- Knowledge of sales processes and customer journey management.

- Experience in B2B or B2C environments.

Key Competencies:

- Goal-oriented and target-driven.

- Excellent problem-solving abilities.

- Strong analytical and decision-making skills.