JOB ROLE : E-commerce Performance Marketing Head( Facebook, Google & AMS)

Qualification : Graduate in Engineering preferred / Graduate in Statistics

Experience : 3 Years in Performance Marketing

Type : Mid - Senior Level

Workplace : Marol, Mumbai

Industry : Beauty and Skin Care

ABOUT THE BRAND : 

Soulflower is India's 1st Non-Preservative Skin and Hair Care Brand with presence in India, USA, UAE, and UK. Founded in 2001, the company is born out of a passion for creating premium, proven, and effective personal care solutions. Our offerings are efficacy driven, traditional in formulation, handcrafted with love using the best natural ingredients. We are on a mission to stir things up and make change that is ethical, effective and empowering. We are deliberate in our choice to build and maintain the quality of our products, our stores, and our partnerships. This commitment to quality is an ethos that resonates with every individual associated with our company.

CTC : 10 LPA

Number of Vacancies : 1

The Performance Marketing Head is primarily responsible for generating Sales and Revenue through digital marketing platforms like #Google #Facebook #Instagram #Taboola #Native #Amazon #Flipkart #LinkedIn and any other digital platform for the Brand in India and International Marketplace ensuring new customer engagements and conversion also re-engaging with the existing customer pool, Individual should have analytical skills and should have knack of numbers, He/ She will be responsible for generating High ROI's by strategizing and optimizing ads, The role requires individual with proficiency in managing Targeted Campaigns to maximize conversion. In short, any parameter which is measurable in the Paid Marketing Landscape will be taken care by Performance Marketing Head.

KEY RESPONSIBILITIES :

- Manage all digital campaigns, from media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on organic and digital paid media: SEO, SEM, Display, Paid Social, Affiliate, etc. Serve as the strategic lead for programmatic display, especially the Double Click suite, Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact. Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner.

- AMAZON PLA / AMS Expertise is needed

OBJECTIVES AND RESPONSIBILITIES OF THE PERFORMANCE MARKETING HEAD : 

- Management: The Performance Marketing Head plays a leading role in the management of digital projects inclusive of online planning and insight, online promotions, content production such as videos, online display advertising, web building and design, and social media. The Performance Marketing Head also manages high-quality acquisition programs, campaigns, and activities across the business's online platforms.

- He additionally ensures that projects within the marketing department are delivered in a timely manner and that they are always in line with the business's guidelines, quality standards, and objectives.

- Collaboration: The role of the Performance Marketing Head is a collaborative role and, as such, he collaborates with the engineering, IT, search marketing, and operations departments in an effort to optimize programs, campaigns, and landing pages, based on real-time performance and the ROI.

- In this collaboration, he builds in-house marketing automation for the purpose of enhancing the marketing department's efforts. The Performance Marketing Head also ensures that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.

- Strategy: The Performance Marketing Head is also tasked with making efforts towards reaching as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels. In doing this, the Performance Marketing Head employs the use of online ads such as Adwords, SEO, radio, email marketing, and content syndication. The Performance Marketing Head also plays a key role in the planning and management of SEM, Email Marketing, and so forth.

- Analytics: Individual is responsible for several analytical functions. He conducts research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations on the profitability of those campaigns. At this capacity, the Performance Marketing Head also optimizes targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook in order to generate cost-effective user actions.

- At this capacity, the Performance Marketing Head is also tasked with ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction. He actively participates in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers.

- Finally, the Performance Marketing Head develops reports on the performance of programs and campaigns as well as propositions for strategies and approaches, which he presents to senior performance marketing management.

Required Skills for the role : 

- Analytical Skill

- Communication

- Advanced Excel

Visit us - www.soulflower.biz

Instagram - @soulflowerindia

Facebook - Soulflowerindia

Twitter - @besoulflower

LinkedIn - https://www.linkedin.com/company/soulflowerindia/

THE VALUE SYSTEMS AT SOULFLOWER : 

- We believe everyone has a purpose and a job needs to be fulfilling. Through this opening, we hope to invite candidates that are looking for a job that fulfills them and adds value to their life as well as our organization. Now that you had a chance to go through the profile, we would like you to learn a little more about us.

A THOUGHT CALLED SOULFLOWER : 

- At Soulflower our consumers are the driving force behind everything we do. Our products are made with a simple sensibility and we are sensitive towards things that cannot speak Skin, Animals, and Nature. These sentiments from Soulflower values, which are -COMPASSION, LOVE and GRATITUDE.

- We are a design thinking driven company motivated by designing solutions as our products. Our team members are motivated, result-oriented individuals with entrepreneurial mindsets. Innovation, hunger for growth and the need to keep pushing boundaries are integral to life at Soulflower. Our relentless pursuit of perfection and our strong sense of commitment to our values ensures that this an organization you will be proud to be a part of.

Our DNA : 

1. At Soulflower our sense of purpose stems from our customers for they are at the heart of everything we do. Spreading happiness through our products and bringing a smile to their faces is what we strive for every day. The company was born from a need to provide customers with premium organic products that were effective, and our customers belief in us and the quality of our products through the years has motivated us to relentlessly pursue perfection in our bid to harmonize the body, mind, and soul.

2. Soulflower is defined by its values of kindness, compassion, and gratitude. We are advocates for showing kindness and compassion to all voiceless living things. Be it your skin or defenseless animals, we do not discriminate. Showing gratitude to Nature and all she affords is paramount at Soulflower. These exacting standards that we uphold has instilled in us a sense of activism that ensures that we are advocates for animals, nature, women empowerment, socio-economic development, equal opportunity, and no discrimination of any kind. At, Soulflower we look at human beings and recognize the value every individual has to offer. Our values are non-negotiable acting as a guiding force for all decisions made for the brand.

3. The company is founded on the principle of Vasudhaiva Kutumbakam, which means - the world is one family- . In the aftermath of the year we have had, the significance of this phrase is not lost on us. Needless to say, we value partnerships and connections. The partnerships forged over our twenty-year journey is the very backbone of what makes Soulflower. It is these partnerships that have formed our support systems and helped us grow and we expect that everyone associated with our company understands the value of such relations.

4. Soulflower prides itself on being attuned to the needs of our customers and employees alike. In comparison to most, our company also displays higher emotional intelligence and sensitivity as is evidenced by the values and causes we support. However, this sensitivity does not overshadow the role that data plays in all our decisions. Our numbers are extremely important to us and they drive a lot of our decisions. Insights that these numbers offer combined with our knowledge of our customer needs and the rapport we share with them ensures that Soulflower delivers and exceeds expectations time and again.

We would like to ask you '

- How deep do you know your strength?
- How much of yourself remains untouched?
- How many resources and possibilities are waiting for you in the deep and wide ocean of our being?
- Would you risk leaving behind your preconceived view of yourself and the world to explore new dimensions of reality?

If you answered yes to the questions above, Welcome!

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