Responsibilities on the Job :

- Conduct tests, gather and analyse data and outcomes, and uncover trends and insights in order to maximise the return on investment from paid search advertising. Track, report on, and analyse website analytics and PPC initiatives and campaigns. Expense management includes adhering to a budget, predicting monthly spending, and settling variances.

- Optimize copy and landing pages for search engine marketing. Conduct research and execute recommendations for search engine optimization

- Conduct research and analysis on the advertising links of competitors Create and implement a plan for link building Make recommendations for modifications to the website's design, content, linking structure, and other aspects that will improve the website's SEO rankings for target keywords.

- Conduct SEO analyses and make recommendations based on the elements and structure of websites and web pages.

- Contribute to the creation and maintenance of marketing content for social media purposes (e.g., customer video briefs, customer case studies, blog posts, and posts from analysts and customers). Monitor and administer web analytics dashboards, reports, and key reporting tools, highlighting critical areas of importance in accordance with client goals.

- Monitor and evaluate search results and performance across the key search channels

Skills Requirements

- A genuine interest in SEO and/or digital marketing An inquisitive mentality that encourages you to decipher Google's algorithms and forecast future changes A strong grasp of search engines; the ability to utilise social media platforms to distribute content, establish links, and run successful campaigns; and an understanding of how customers search, where they search, and why they purchase something online.

- A strong understanding of the broader marketing context Strong analytical skills for deciphering ranking algorithms Excellent communication skills for educating, informing, manipulating, and mediating across a variety of organisational stakeholders Knowledge of, or experience with, HTML coding, and preferably JavaScript and PHP (PHP: Hypertext Preprocessor)

Responsibilities and Roles :

- Conduct a keyword search. Conduct internet research and competitor analysis to discover the most effective keywords for driving targeted visitors.

- Conduct a complete site analysis to determine the website's on-page and off-page elements.

- Conduct on-site and off-site search engine optimization to increase online traffic.

-Take part in market research industry-related group conversations, online forums, and successfully target audiences.

- Using ethical SEO strategies, building high-quality backlinks to overseas websites

- Improve the performance of existing material. Examine the content, with a particular emphasis on keyword density, prominence, and proximity

- Provide SEO analysis and recommendations in conjunction with the features and structure of websites and web pages

- Make recommendations and carry out methods for content generation in accordance with overall and keyword-specific SEO goals

Qualifications Requirements :

While this field of work is open to all graduates, a degree in a related field such as information technology, business and technology, or marketing may be very advantageous.

It is possible to earn a certificate from a reputable institute, but you will need extensive, relevant experience and technical ability.

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