Role Description:

- This is a full-time on-site role for an E-Commerce & Digital Marketing Executive at Lyla Blanc Pvt Ltd Mumbai.

- The E-Commerce & Digital Marketing Executive will be responsible for managing and executing all aspects of the company's e-commerce operations. This includes overseeing the website, online sales, online marketing campaigns, customer engagement, and ensuring a seamless customer experience.

- The role also involves analyzing data to track and improve performance metrics and collaborating with cross-functional teams to drive business growth.

Role & Responsibilities:

- Plan, Monitor, and Drive Sales on the brand's website and marketplaces (Myntra/Amazon/Flipkart/Nykaa/Tira/Ajio/Jio Mart/Netmeds/Meesho/Snapdeal)

- Develop e-commerce sales strategies to achieve budgeted revenue and growth.

- Drive Performance Marketing and SEO for the website by achieving the best ROAS across campaigns activations and impressions.

- Close coordination with the photoshoot team, product photoshoot/videos/mood board, product launch/theme.

- Shall provide actionable insights using Google Analytics, Google Search Console, SERPs, and Google Tag Manager.

- Work closely with the Marketing/SEO team to drive traffic and conversion on the Brand's website.

- Plan and execute marketing campaigns for websites and marketplaces to ensure optimum visibility and the right ROl.

- Build the right product and channel mix with the partners to deliver secondary sales.

- Build relationships with the channel partners to be recognized as a preferred brand on the most important marketplaces.

- Conduct regular hygiene checks of listings to maintain product quality standards. Ensure accurate and up-to-date listings across all platforms, optimizing product visibility and discoverability.

- To make the data-rich cataloging and content which makes SEO healthy and consumer experience exciting, A+ cataloging, etc.

- UI/UX execution and adherence on the website & marketplaces.

- Build regular reviews with Marketplace partners to align business objectives, and review KPIs.

- Build regular reviews with Brand managers to review KPls, align with Brand's Marketing campaigns, and review Inventory.

- Analyze Sales trends. inventory availability and inventory health and share relevant information.

- Take ownership of new initiatives and projects, overseeing their implementation from start to finish.

- Monitor performance metrics and take corrective action as needed to meet deadlines.

- Stay updated on industry trends, competitor activities, and consumer preferences to identify opportunities for growth and optimization.

- Analyze marketplace performance metrics and provide actionable insights to improve sales, conversion rates, and customer satisfaction.

- Collaborate cross-functionally with marketing, sales, and product teams to drive.