HR Recruitment at Sonawane Group
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Sonawane Group - Manager - Marketing (3-5 yrs)
Job Title : Marketing Manager
Reports to : CEO / Management
Roles and responsibilities :
- Contributes to marketing strategy by studying economic indicators, tracking changes in market trends, identifying customers and their current and future needs, and monitoring the competition.
- Design and plan offline and online marketing strategy
- Overseeing branding, advertising, and promotional campaigns.
- Build and deploy marketing campaigns from ideation to execution and monitoring.
- Researching and analysing market trends and competitors.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
- Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, lead generation campaign.
- Content curation, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Managing the design and production of promotional materials, such as websites and brochures.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Overseeing the company's attendance at events, such as trade shows, conferences, and festivals.
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
- Reports management about the department functionality, operations and workflow.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
Skills Required :
- Team management, good communication, marketing research, statistical analysis, digital, trends and tools, Experience in setting up and optimizing advertising campaigns, Managing Processes.
Education : Undergraduate or graduate degree
Experience required : 3 to 5 years in the similar role
Salary range : 30k to 40k
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