HR at Sonata Software Limited
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Sonata Software - Lead - Business Development - ISV/Data Vertical (10-12 yrs)
Position Objective :
- To plan, execute and manage GTM activities
- To create and manage pipeline across channels
- To achieve targets set for the competencies in each geo
- To ensure world class sales / presales operations
- To engage with alliance and partners and achieve alliance and partner objectives
- To create all collaterals and ensure they are up to date and world class
- To collaborate with sales to gather market feedback and onboard feedback into various initiatives
- To collaborate with delivery and competency and keep offering and collaterals up to date
- To study markets regularly and make our marketing process relevant and connected to market
- To appreciate and execute company strategy and objectives and translate the same into biz development objectives and actions and execute the same.
- To ensure self is updated on IP, develop capability of presale demo, trends, technologies impacting the target market and competencies
Duties & Responsibilities :
Solution Offerings :
- Working closely with Competency teams in building solutions for the Data and ISV verticals
- Prior working with ISV or data (preferable) solutions will help.
- Market Sonata's services offerings such as transformational outsourcing, Digital solutions and products, product engineering etc, to our focus customer segments and driving new business revenues.
GTM Plans :
- Develop strategic marketing plans for each service line, including:
- Tracking market trends and evolving customer needs / tech trends
- Review and repositioning of existing service offerings & defining new service offerings,
- Sales Enablement & marketing messaging
- Develop and Go-to-market plan in consultation with Geography Sales teams .
- Drive the execution of the Go-to-Market (GTM) plan activities, for new business generation.
- Competition tracking & differentiation
- Prepare GTM plan for the ISV vertical Offerings - with Collaboration between Marketing, Sales and Competency teams
- Understanding of ISV market, data technologies is desirable
- Understanding of platform relevant technologies like cloud, data, mobility etc will be useful
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