HR Executive at SoluLab
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SoluLab - Manager - Email Marketing (3-5 yrs)
Job description :
- Candidate should be available during day time between 10AM-7PM. Someone with 3+ years of experience and who has experience of sending 50K+ emails per month.
- Can start immediately
- The purpose of this position is to overlay a conversion optimized email campaign plan to generate targeted leads for business.
Responsibilities :
- Develop and manage an integrated demand generation plan through effective email campaigns strategy
- Define goals and metrics for all demand generation programs using email campaigns
- Track, measure, and analyse email campaigns performance, and improve overall program effectiveness over time
- Own the day-to-day execution of email demand generation plans
- Monitoring and analysis of email campaign performance and making recommendations for optimization and growth
- Establishing and monitoring automated marketing metrics
- Working across functional areas and stakeholders to define and achieve goals
- Communicate effectively across the organisation, internally and externally
- Manage a team of 3-5 executives and guide them to effectively monitor, analyse and optimise existing campaigns to achieve team goals
Qualifications :
- B. Tech or MCA or MBA
- Two to Three years of experience in successfully developing and executing emails marketing campaigns for Software Servicing or Tech companies
- Must have managed campaigns to send 50K+ emails
- Generating 50+ MQL from one or more email campaigns in past 3-6 months in current company
- Extensive knowledge of market research and email campaigns
- Hands on with defining customer persona, list generation, list management, list scrubbing activity and generating generation
- Implementing email marketing best practices like segmenting, targeting, frequency and deliverability
- Growth oriented approach and delivery oriented mind set
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