SoluLab - Copywriter (2-7 yrs)
Key responsibilities:
1. Write a clear and attractive copy with a distinct voice
2. Interpret copywriting briefs to understand project requirements
3. Collaborate with designers, PR, and other professionals on large and small-scale marketing projects (e.g. email campaigns and landing pages)
4. Conduct high-quality research and interviews
5. Edit and proofread copy as needed
6. Use SEO principles to maximize copy's reach
7. Source images and other content
8. Arrange meetings with account executives to discuss the client's requirements and core messages
9. Brainstorm ideas and concepts for the visuals and words with other members of the creative team
10. Present initial ideas to the creative director, some of which may be rejected or developed into workable concepts
11. Write various copy options which may be presented to the client as a storyboard (a consecutive series of frames depicting the script and drawings that may be used)
12. Modify the copy until the client is satisfied
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