Sr HR Executive at SoGolytics
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Sogolytics - Manager - Product Marketing (3-15 yrs)
Roles and Responsibilities :
- Develop comprehensive product marketing plans to drive product adoption, revenue growth, and market share expansion.
- Conduct thorough market analysis, competitive research, and customer segmentation to identify target audiences and develop effective marketing strategies.
- Collaborate with product management and engineering teams to gather product insights and define unique value propositions.
- Create and communicate compelling product messaging and positioning that resonates with target audiences.
- Develop and execute go-to-market strategies for new product launches, including pricing, packaging, and promotional tactics.
- Collaborate with sales and marketing teams to develop and execute effective marketing campaigns, sales enablement materials, and marketing collateral.
- Monitor and analyze market trends, customer behavior, and competitor activity to identify opportunities for growth and potential risks.
- Stay up-to-date with industry trends and best practices to ensure our products remain competitive in the market.
- Coordinate cross-functional teams, including product management, sales, marketing, and engineering, to ensure successful product launches and ongoing product marketing efforts.
- Track and report on key marketing metrics and provide regular updates to stakeholders.
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