PPC Executive

Job Title : PPC Executive

Number of Vacancies : 1

Company Name : Softuvo Solutions Private Limited

Job Location - E-261, Industrial Area, Phase 8b, Mohali

Experience : 2 - 3years

Education : Computers graduate(must) &/or Bachelor degree in business or related field of study

Requirements :

- Proficient in managing of pay per click accounts on Google AdWords, Bing and other search platforms daily.

- Candidate should have a sound knowledge of SEO and have implemented the latest SEO strategies to increase site ranking.

- Knowledge of ranking factors and search engine algorithms.

- Up-to-date with the latest trends and best practices in Search Engine Optimization and Pay-Per-Click.

- Excellent communication skills.

- Excellent in maintaining and monitoring keyword bids

- Knows how to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

- Expert in monitoring web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

Professional Skills :

- Proficient in Paid Search (PPC) and Search Engine Optimization (SEO).

- Proficiency in MS Excel, PowerPoint, and Word

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)

- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals

Job Responsibilities :

- The candidate will use Google analytics to ensure pay per click campaigns are targeting the optimum demographics.

- Implement Pay-Per-Click media strategies for clients.

- The candidate will handle paid search campaigns, ad groups, and accounts and create paid search marketing initiatives.

- Execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

- Create reports on campaign success and reporting these to the reporting manager.

- Developing campaigns, copy-writing, testing landing pages and writing development plans.

- AdWords/Bing certification a plus.

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