Socioclout - Executive - Influencer Marketing (1-3 yrs)
Influencer Executive
The Role :
- This role is for someone who can possibly remember the name of every social media famous person.
- Should have extensive knowledge of the influencer landscape, and the ability to execute and analyze the results of full-scale campaigns.
- She/he would be responsible for developing and implementing strategic influencer driven campaigns.
- She/he will be integral to the Digital team's effort to position the brand to new customer bases
Responsibilities :
- Develop and implement strategic influencer driven campaigns; serve as the key lead across brands of clients for influencer campaigns
- Provide influencer campaign expertise customized per target consumer and marketing objectives; leverage influencer landscape, trends, tools, and external vendor relationships
- Generate recap materials post campaign execution to measure and evaluate the value, including ROI and performance metrics
- Direct campaign timeline and ensure projects are completed on-time; deliver influencer assets and coordinate logistics based on talent contracts
- To develop a relationship with an influencer before asking them to advocate for a product or company Social Influencers
- Plan a social influencer marketing strategy for client programs
- Research and identify key influencers, bloggers and online media in designated verticals
- Build strong relationships with social influencers through seeding programs and regular communication
- Identify, establish and manage on-going influencer/brand ambassador programs
- To understand the client's mindset and their requirements Other desired skills
- Ideally, at least 1-3 years of work experience; with experience in an Influencer Marketing role
- Excellent communication skills
- Should have a passion for using social media platforms as a means to communicate with audiences and a deep understanding of what motivates people to engage with brands through them.
- Should have a creative bent of mind & shouldn't be afraid to think outside the box
- You will also be working with some of the top influencers or their managers directly.
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