SocialPilot - Manager - Product Marketing (7-10 yrs)
Ideal Candidate :
- Must have 7+ years of experience as a product marketing manager with a SaaS/product-oriented technology company
- Must be from SaaS (Product Based) company preferably from a social media marketing or a marketing technology-based product company
- Excellent written and verbal communication and storytelling skills
- Ability to build a goal-oriented marketing strategy and lead execution with a team
- Must have hands-on experience in digital marketing and inbound marketing
- Must have used the marketing channel-mix to optimize and grow leads across all the digital channels
- Should have metrics-driven thinking, and data-driven decision making
- Should be able to analyze market trends, create a marketing plan, and execute it to meet company goals and targets
- Should be able to create the brand positioning and create a strategy for building brand awareness
- Should have strong collaboration skills across multiple functions and should be a storyteller
Responsibilities :
- Understand the competitive landscape - be an expert on our competition and how they are positioned
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
- Help ideate, strategize and build successful marketing campaigns with the marketing team
- Build outbound collateral, website messaging and thought leadership content to drive awareness
- Drive and deliver high-impact product feature launches
- Provide input into the product roadmap based on a clear understanding of customer pain points
- Define and support demand generation, product adoption, and partner marketing campaigns and activities
- Providing market and buyer insights to drive the development of campaign strategies including awareness and demand generation
- Develop core content to support sales enablement, including personas, sales presentations, demos, and competitive battle cards
- Work cross-functionally with Product, Marketing, Sales & Customer Experience teams
- Engaging regularly with customers, press, analysts, and field teams to drive a deeper understanding of our value proposition and differentiation
- Coordinate periodic calls with selected customers to review business issues
- Be in charge of the marketing budget, measure and report performance of marketing campaigns, gain insight, and assess against goals
- Generate target number of qualified leads, ensure month on month growth in market reach and brand awareness across the target market
- Own the product positioning, messaging, communication, GTM strategy, market and competitive research, regular inputs to the product team for the product roadmap, customer experience, and product adoption
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
