HR Executive at Information Technology
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SocialPilot - Manager -Marketing (5-7 yrs)
- 5+ years of experience as a product marketing manager with SaaS/product oriented Technology Company
- Must have excellent written and verbal communication skills
- Ability to build a goal-oriented marketing strategy and lead execution with a team
- Must have hands-on experience in digital marketing
- Proven track record of strong problem-solving ability, metrics-driven thinking and data-driven decision - making
- Understand the competitive landscape - be an expert on our competition and how they are positioned
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships with key customers
- Be in charge of the marketing budget
- Measure and report performance of marketing campaigns, gain insight and assess against goals
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