Senior Manager - Talent Acquisition at SocialPilot
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SocialPilot - Manager - Digital Marketing (6-8 yrs)
- 6+ Years of experience in Digital Marketing.
- Create and strategize - Develop a comprehensive digital marketing strategy to generate traffic and convert leads from all online properties. Lead, develop and manage all web campaigns, the marketing database, any email or social medial traffic, and advertisements. Manage social media accounts and create ways to generate high website traffic, stronger brand awareness, and new opportunities.
- Measure - Report on the performance of all digital marketing campaigns and compare to the goals required. Conduct testing on digital marketing strategies to ensure success.
- Optimize and iterate - Strategize company brand and market effectiveness by developing goals both short and long-term.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
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