SocialPilot - Executive - Digital Marketing (1-3 yrs)
Ideal Candidate
- 1-3 years of experience with B2B SaaS industry
- Good creative email writing skills
- Well aware of the emerging trends on SEO and social media
- Experience running content marketing initiatives
- Interest in product-led growth
- Strong understanding of digital marketing and optimization, as well as experience with multiple marketing channels
- Should be able to cross-promote on social media
- Maintain partnerships and collaborations in online communities
- Data mining for prospects and other research-based activities
- Ability to brainstorm new and creative growth strategies
- Proficiency in English communication, both written & verbal
Responsibilities
- Collaborate across the marketing team to develop and execute integrated demand generation campaigns, including email marketing, social media, and content marketing
- Must have a basic knowledge of SEO and Link Building.
- Hands-on experience in outreaching for guest posts and follow-ups. Search for potential contacts through data mining efforts
- Hands-on experience in content promotion.
- Distribute content on third-party platforms and monitor the performance. Identify the relevant industry partners to cross-promote on social channels
- Participate in online communities and actively respond to comments and mentions on social media such as LinkedIn, Facebook, Twitter, etc.
- Data-driven approach to analyze and optimize marketing funnel
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