SocialPilot - Director - Marketing (7-10 yrs)
What You- ll Do
- Understand the competitive landscape - be an expert on our competition and how they are positioned
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition
- Coordinate periodic calls with selected customers to review business issues
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships with key customers
- Be in charge of the marketing budget
- Measure and report performance of marketing campaigns, gain insight and assess against goals
Requirements :
- 7+ years of experience as a product marketing manager with SaaS/product-oriented technology company
- Must from SaaS (Product Based) Company
- Excellent written and verbal communication skills
- Ability to build a goal-oriented marketing strategy and lead execution with a team
- Hands-on experience in digital marketing and Inbound Marketing
- Must have hands-on SEO, PPC, Email Marketing, Content Marketing etc
- Proven track record of strong problem-solving ability, metrics-driven thinking, and data-driven decision making
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
