Summary:

- The Social Media Specialist is a strategic and creative professional responsible for developing and executing social media strategies to enhance the casinos' brand recognition, customer engagement, and drive website traffic.

- The ideal candidate will possess an in-depth understanding of social media platforms, content creation, community management, and digital marketing trends.

Responsibilities:

- Develop and execute a comprehensive social media strategy that aligns with the company and goals.

- Create and curate engaging and visually appealing content, including text, images, videos, and

infographics, specifically catered to each individual market and target audience.

- Manage and maintain the casino's social media profiles on various platforms, including Facebook, TikTok, Twitter, Instagram, Telegram, and any other emerging platforms.

- Monitor social media trends, analyse competitor activity, and identify opportunities for the casino to engage with customers, build brand awareness, and promote its offerings.

- Stay up to date with current sporting and any related events in all casino's markets to create engaging content to ensure the company's social media strategy remains competitive and innovative.

- Collaborate with other teams to develop and execute integrated marketing campaigns that leverage social media channels.

- Engage with the community, respond to comments and messages, and foster positive interactions across all used platforms/channels.

- Provide weekly and monthly reports to stakeholders with performance metrics, pain points, issues, and conclusions to either improve or overcome obstacles hindering improvements.

Qualifications:

- 3+ years of hands-on experience in social media marketing, preferably in the igaming industry.

- Proven track record of developing and executing successful social media strategies.

- Strong understanding of social media platforms, content creation, community management, and influencer marketing.

- Excellent written and verbal communication skills, with a knack for storytelling and crafting compelling content.

- Ability to work independently and as part of a cross-functional team, managing multiple projects simultaneously.

- Passion for the gaming industry and an in-depth understanding of the unique challenges and opportunities presented by the online casino market.