Social Media Optimization Role - IT (2-5 yrs)
- Collaborate with the product and tech teams to drive initiatives for best user experience, site architecture and content, impacting rankings of category keywords in organic search results
- Develop link-building strategies, link architecture and ensure spider friendliness of the website
- Manage tactical execution of organic search strategies that include, performing regular site audits, comprehensive and complex keyword research, analysis and portfolio management to identify and drive growth opportunities; On-site content optimization; Ownership & reporting of key SEO performance metrics.
- Perform keyword research and analysis from Google Adwords tool and other commonly used tools
- Logfile analysis and traffic reporting, and other topical trends in SEO
- Develop reports on organic metrics, and possess working knowledge of Google Analytics and other commonly used tools
- Manage and drive SEO reporting build, develop and present weekly updates to demonstrate the impact of the company's investment to senior management Compensation
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