Meta Media Buyer

We are looking for a highly skilled and data-driven Meta Media Buyer to manage and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram). The ideal candidate is experienced in performance marketing, audience targeting, and ad creatives, with a strong ability to drive ROI and scale campaigns efficiently.

Key Responsibilities:

1. Campaign Strategy & Execution:

- Develop, execute, and manage Facebook and Instagram ad campaigns to achieve business goals (leads, sales, brand awareness, etc.).

- Conduct audience research and segmentation to target the right demographics and interests.

- Create and test various ad creatives, headlines, and messaging to optimize performance.

- Set up campaigns within Meta Ads Manager, ensuring proper tracking and attribution.

2. Optimization & Performance Monitoring:

- Continuously analyse ad performance and make data-driven decisions to improve results.

- Optimize ad spend, bid strategies, and budget allocation for maximum ROI.

- A/B test different ad variations (copy, images, videos, CTA, etc.).

- Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates.

3. Audience Targeting & Retargeting:

- Develop and refine custom audiences, lookalike audiences, and interest-based targeting.

- Implement retargeting campaigns to maximize conversions and customer lifetime value.

- Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies.

4. Collaboration & Reporting:

- Work closely with the creative team to develop high-performing ad creatives.

- Provide insights and recommendations based on data analysis and market trends.

- Generate detailed reports on campaign performance, key learnings, and growth opportunities.

- Stay up to date with Meta's advertising policies, algorithm updates, and best practices.

Qualifications & Skills:

- 5+ years of experience in Paid Meta Ads advertising.

- Proficiency in Meta Ads Manager and Facebook Business Suite.

- Strong analytical skills with experience in A/B testing and performance optimization.

- Ability to interpret data and turn insights into actionable strategies.

- Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred).

- Creative mindset with an understanding of ad copywriting and design best practices.

- Excellent communication skills and ability to work in a fast-paced environment.

Why Join Us?

- Opportunity to work with a fast-growing company and scale high-budget campaigns.

- Hands-on experience with innovative marketing strategies and cutting-edge tools.

- A dynamic and collaborative team that values creativity and data-driven decision-making.

- Competitive salary and performance-based incentives.