Talent Acquisition Specialist at MNR Solutions
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Social Media Marketing Specialist - OTT Platform (5-8 yrs)
Job Description :
- Understand OTT & Facebook business from a publisher perspective and create marketing strategies towards increasing subscribers on OTT & views on Facebook.
- Develop a 360 go-to market plan, owning the overall marketing budget and deciding on the optimum spend allocation across regions and channels.
- Post evals for all campaigns and learning to derive better execution. Monitor performance of each marketing channel, identify and implement opportunities for improvement.
- Strategize for optimum growth and expansion via the business assets
- Category Management : Organize & oversee communications on different platforms as per brand guidelines.
- Plan, implement and execute effective and timely ATL & BTL marketing campaigns for driving subscriptions.
- Working with the external agency and internal creative teams to ensure right messaging impact
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