Responsibilities :

- Craft and execute posts across various social media platforms, e.g. Facebook, Twitter, LinkedIn) as directed in support of our social marketing initiatives

- Develop engaging and interesting creative content (posters, photo collages, etc.) for use across platforms

- Help manage blog posts for the website, including developing a schedule of posts on different topics, and supporting by drafting blog posts for eventual authors

- Organize and maintain an editorial calendar, with posts drafted and scheduled for future publication

- Monitor and track performance of posts and web pages, prepare reports, perform analysis (including preparing and documenting actionable insights) and share data as needed

- Help develop social media audiences across the wide range of categories we are looking to engage, such as rural beneficiaries, academics, journalists, and government officials

- Engage social media audiences in conversations

- Perform editorial tasks (cleaning up text files, reviewing web pages for outdated information, etc.) as needed

- Develop reports on activities, review reports, communicate anomalies, and develop action plans as needed based on reports

Qualifications :

The ideal candidate will have :

- A Master's Degree from a leading university

- 2-3 years Internet Marketing experience on leading social media platforms, including Twitter, Facebook, and LinkedIn

- Ability to be creative and engaging in written communication, especially within the restrictions of social media platforms, while strictly adhering to guidelines for tone and voice

- Experience with software tools such as Photoshop, Canva, or equivalent and Wordpress or equivalent

- Ability to draw out trends and actionable insights from large quantities of social media and website data

- Proficiency at staying on the cutting edge of industry best practices, including frequent review of relevant blogs, websites, and social media feeds

- Proficiency with Microsoft Office Suite, including with tasks such as text editing and data analysis

- Ability to work well in a fast-paced environment and the ability to take the initiative and be self-starting

- Comfort working with all levels of an organization

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