SMM Owl - Senior Search Engine Optimization Executive (1-2 yrs)
As an SEO Specialist, you will be responsible for optimizing our website to achieve higher search engine rankings, attract more organic traffic, and improve user engagement. You will conduct keyword research, implement SEO best practices, and monitor the performance of our website using tools like Google Analytics. Collaborating with content creators and developers, you will ensure that all content is optimized for search engines and user experience. Your goal will be to increase our online visibility and drive sustainable growth through effective SEO strategies.
Key Responsibilities :
- Develop and execute successful SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO.
- Monitor and analyze website performance metrics and provide regular reports.
- Conduct competitive analysis to identify opportunities and trends.
- Optimize content for search engines and lead content teams in producing SEO-friendly content.
- Keep abreast of SEO and integrated marketing trends.
- Collaborate with web developers and marketing teams to implement SEO best practices.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements :
- Proven experience as an SEO Executive or similar role with a track record of successful SEO strategies and implementations.
- In-depth knowledge of SEO tools, practices, and industry trends.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with website analytics tools (e.g., Google Analytics, Webmaster Tools).
- Strong analytical skills and experience in generating and interpreting reports.
- Excellent communication and interpersonal skills.
- Degree in Marketing, Digital Technologies or relevant field is a plus.
Preferred Qualifications :
- Google Analytics and Google AdWords certification.
- Experience with HTML, CSS, JavaScript.
- Familiarity with content management systems (CMS) and e-commerce platforms.
Benefits :
- Competitive salary and benefits package.
- Opportunity for career growth and advancement.
- Dynamic and collaborative work environment.
